So Writer2Latex works great, but what is the solution when you want to switch FROM editing text documents in LaTeX TO editing it softwares like MS Word? This sounds like a bad idea, but is often needed in order to collaborate on papers with non-LaTeX users (e.g. to use track changes and all that stuff).
I found this:
http://sourceforge.net/projects/latex2rtf/
How to use latex2rtf inside Ubuntu is described here:
http://manpages.ubuntu.com/manpages/hardy/man1/latex2rtf.1.html